Since 2012 in the U.S., Nike has provided approximately $2.5 million in financial and in-kind support to LGBTQ causes. Nike has been on the forefront of other social issues before. Nike, like many of its industry peers, sees a significant concentration of minority employees at the lower levels of the company (i.e. An often-quoted McKinsey study released in 2015 showed that companies in the top quartile for gender or racial and ethnic diversity are more likely to have returns above the median for their industry. These employee-formed and managed communities offer resources to a diverse spectrum of individuals across Nike. But Nike is far from the only company challenged by diversity issues. Though Nike has successfully improved its reputation and has become the top-selling activewear brand in the world, many of its practices are still problematic. By Clare Duffy ... Andrews has worked as Nike's Vice President of Diversity and Inclusion since 2015. This is despite Nike ‘s global workforce being basically split between 52 percent men and 48 percent women, Matheson said in an e-mail to Reuters. Nike's Common Thread series is a great example of how sport unites us all and what can happen when we stand up for what’s right. Nike's Diversity Strategy 1. External diversity professionals have highlighted Nike’s approach o diversity in various forums including Global innovation conferences, the Medici Summit and Innotown. Watch the video . European. At retail, the other major incident was also at a company in the active-lifestyle space: Lululemon. Andrews joined Nike in 2015. Focus on the Fundamentals. The belief is that more inclusive teams that better reflect the make-up of American consumers better connect with and serve consumers. We’ve long been committed to supporting diversity and being champions for inclusion. Equality isn’t a game. Nike believes in the power of sport to unite and inspire people to take action in their communities. Asians were 7 percent of the domestic employee base. In a memo sent internally to Nike’s employees, Monique Matheson, EVP, global human resources, Nike Inc., said Nike “has failed to gain traction” in hiring and promoting more women and minorities to senior-level positions. In the face of constant accusations, Nike has responded with a considered response, supported by corporate website reporting. As a result of globalisation with markets along with production techniques, an increasing number of Multi-National Companies (MNC) are having to get over ethical difficulties in the different counties they are operating in (Dunn Featured. Matheson succeeded Ayre in July 2017 following his retirement. By Cathaleen Chen May 14, 2018 23:00. Despite the lack of diversity in senior-level positions, Nike continues to promote a faade, through its advertisements and endorsements, that it believes in diversity and inclusion. Nike is facing a backlash in Japan over an advert which highlights racial discrimination in the country. To learn more check out the company’s website at To learn more about this and hundreds of other organizatio… Parker concluded, “We have a deep leadership bench at Nike and I’m confident that our restructured leadership team will continue to strengthen our culture and drive the Consumer Direct Offense.”, The exit of Edwards and Martin has been blamed on the #MeToo movement started by allegations against movie producer Harvey Weinstein that has put the spotlight on sexual harassment in the workplace. Nike is committed to fostering an inclusive culture, where all of our employees have the opportunity to realize their full potential. At least publicly, the #MeToo movement has largely impacted Hollywood, but its effects are being felt elsewhere. Matheson also said that in the U.S. only 16 percent of its vice presidents are non-white. As we seek to move the world forward through sport, we believe the success of our teammates drives the success of our business. Nike will look to “remove bias from critical moments of the hiring process” in part through blind resume reviews and eliminating the need to require past salary histories. We continue to partner with diverse organizations and share our progress each year. Nike's new 'equality' campaign featuring a host of American superstars has been heavily criticized by some people, who accuse the sports goods giant of having double standards. Nike has eight Employee Networks, collectively known as NikeUNITED. But diversity has been a challenge across corporate America. On Glassdoor, both companies have a high rating, with Nike at 4.0 out of 5 and Lululemon at 4.1. Nike attributed the average pay disparity to having fewer U.K. women in higher-paying senior-level positions. Nike said at the time of the dismissals that it was conducting a review of the company’s human-resources systems and practices for elevating internal complaints. Ironically, Nike’s new memo indicating its stepped-up efforts around diversity came after it bragged about its diversity efforts in 2016. Reuters also said Nike will be investing in a diversity sourcing team. Companies in the bottom quartile are less likely to achieve above-average results. Nike’s stance on social issues is on point and unafraid of risks. Nike’s director of diversity and inclusion is stepping down after ... largest sportswear maker has made global headlines in recent years for its leadership in marketing on social justice issues. For example, tennis great Serena Williams, a long-time advocate for women and girls, has a line of clothing with Nike. Best Places to Work for LGBT Equality 2019, Top Companies Worldwide for Millennial Women 2018, Named Top 100 Best Corporate Citizen 2015 and 2016, Top 25 most LGBT-friendly employers, 2014. Hear the stories of indigenous athletes, artists, and healers Our work to promote equality starts with our employees and the people who make our products, and extends to people in the communities where we live and work. A session on diversity at this year’s NRF Show in New York City with a panel including the CEOs of JC Penney, Best Buy and Clorox indicated that while scorecards, mandates and greater commitments from the c-suite have helped expand diversity over the last several decades, creating environments that help everybody “fit in” remains a challenge. They’ve also been called out for lack of black and Hispanic representation. But achieving it will be our greatest victory. The memo followed the resignation of Trevor Edwards, Nike Brand president, and the firing of Jayme Martin, VP and general manager of global categories for Nike Brand, in mid-March due to workplace complaints. Nike is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. Best Buy’s Hubert Joly said creating environments “where people can be their true selves” is critical because “that’s where the magic is.”. As we seek to move the world forward through sport, we believe the success of our teammates drives the success of our business. The memo, according to CNBC, also revealed that in the U.K., men earned 10 percent more in hourly pay than women who work in the wholesale division and also earn on average 3 percent more than women working in retail. Until we all win. At Nike, we are committed to fostering an inclusive culture and breaking down barriers for athletes* around the world. Messi must become the Jordan of Barcelona, says presidential candidate. While no diversity and inclusion effort is perfect, you might consider using Nike as a case study to provide guidance for how your organization might set goals, roles, and norms around these issues of diversity and inclusion. According to the Journal, current and former Nike employees have noted that “culture problems have persisted at the company for years, and the human resources department has been unhelpful or in some cases disrespectful to employees seeking to remedy workplace complaints.”. The video shows the "real life experience" of three young soccer players from mixed heritage. But diversity has been a challenge across corporate America. The yoga-themed retailer’s former CEO, Laurent Potdevin, resigned in early March due to an inappropriate relationship with a female designer and accusations of favoritism. Nike's VP of diversity out amid investigation into workplace culture issues. But last year, Nike was given a score of 57 out of 100 in Fashion Re… TOKYO — A Nike advertisement highlighting racial discrimination faced by schoolgirls in Japan, and suggesting they can overcome it through sports, has provoked a … “Encourage people to take the fairness and respect they see in sport and translate them off the field.”#Nike #Equality Nike said in a statement at the time, “To serve every athlete individually and completely, across hundreds of countries where we do business, we need teams that reflect the diversity of our consumers and a culture of inclusivity that respects the communities in which we live and work.”, Designed by Elegant Themes | Powered by WordPress, Elan Skis Supports Brand Growth With New U.S. Subsidiary, Bon Ton Comps Dip on 1.3% April Sales Decline, Ross Stores To Open 60 New Locations In 2021, Hyperlite Mountain Gear Finds Equity Investor, Croakies Announces New Partnership With Pacsun, LAMO Sheepskin Inc. Appoints Marketing Director, Off-Pricers Impacted By Temporary Store Closures, Apparel Exposure In Q4, Garmont International Secures New Investor, Crocs To Offer $300 Million Of 8-year Bonds, Camping World Announces Expansion Plans In Delaware, Nebraska And Montana. Nike is a company of purpose, growth and innovation. In May, Nike will begin training “to ensure all managers are clear on expectations–when and how they are compelled to act,” and start mandatory “unconscious bias” training programs for all employees, according to the Journal. Nike remains true to its core belief that diversity and inclusion in sport make the world a better place for all. Posted by SGB Media | Apr 5, 2018 | Exec Apparel, Exec Footwear, Exec Sports/Fitness, SGB Executive. In a similar message as Nike, Glenn Murphy, Lululemon’s executive chairman, said, “Culture is at the core of Lululemon, and it is the responsibility of leaders to set the right tone in our organization.”. This is reflected in our ongoing commitment to creating an environment focused on … In 2017, Nike took a big step backwards, as International Labor Rights Forum reported that the company had turned its back on its commitment to the Worker Rights Consortium (WRC), which effectively blocks labor rights experts from independently monitoring Nike’s supplier factories. “I’d first like to acknowledge the changes we made last week to further evolve our culture and restructure our leadership. All employees are welcome and encouraged to join, participate or become leaders within the Networks. But soon, the attention shifted to Nike's own diversity as a company – public records show that in 2019 less than 10% of its 300-plus vice-presidents worldwide were black. Of the 15,326 members of the U.S. staff in fiscal year 2015, 48 percent identified themselves as white. Nike, like many of its industry peers, has a significant concentration of minority employees at the lower levels of the company, but those diversity levels fall off at the higher ranks. According to a Wall Street Journal report from March, Martin and Edwards “protected male subordinates who engaged in behavior that was demeaning to female colleagues” and “their lieutenants bullied people who weren’t in their group … such as women and individuals from foreign countries.”. Nike, INC., and boycotted by many university students and faculty. Every generation, athletes come along who are not just forces on the field, but drivers of global social change. U.K. companies with more than 250 employees are required to disclose gender pay. That is exactly why everything Nike promotes publicly and behind closed doors has the potential of impacting society. In Nike’s case, the issues are those of human rights and conditions for workers in factories in developing countries. We celebrate diversity and strive to create equal playing fields for all. Yet the same study shows that women account for 16 percent of the members of executive teams in the U.S., and 97 percent of senior leadership teams in the U.S. have a demographic makeup that fails to reflect the country as a whole. Highsnobiety Latest Style Sneakers Culture Ethical Issues at Nike Business honesty has becoming increasingly one of the most contentious issues in today’s internet business society. Wellness in Motion Series. When our teams feel supported and inspired, they turn that creativity into innovation to serve our athletes globally and deliver against our goals. To improve representation across senior levels, changes are being made in the hiring and promotions processes. The fact that both Nike and Lululemon earned the biggest #MeToo headlines in the retail space is likely a coincidence, although in both cases complaints about a “boys’ club” culture have been written. Silicon Valley and the tech industry sector have been making headlines in the last few years for sexual harassment and gender discrimination. Nike’s head of HR is laying out key facets of the company’s plan for reform after reports of misconduct and two executive departures. Pacific Islanders, American Indians and individuals that reported two or more races made up the rest. But Mark Parker, CEO, insisted Nike still has much further to go. 2. The BETRUE collection seeks to empower all athletes by supporting initiatives to end discrimination in sport. Prior to his position, he was the global diversity and inclusion director at cyber-security firm Symantec Corp. for more than a year, according to his LinkedIn profile. Breaking Barriers Through Sport . A 20-year veteran of Nike, she had most recently served as VP, chief talent and diversity officer, overseeing all aspects of Talent Management and Diversity and Inclusion. Nike is a company of purpose, growth and innovation. The article reports that David Ayre, Nike’s former head of human resources, was subject to two internal investigations “pertaining to allegations he created a hostile environment” before he left. Nike Inc., facing yet another controversy over gender equality involving its endorsed female athletes, found some success in calendar 2018 in its push to improve the representation of female and minority employees in its workforce, according to the company’s first FY18 Impact Report. After recent reports of gender discrimination and inappropriate behavior in Nike's Oregon HQ, the company will be establishing a diversity initiative soon. The memo was attained by the Wall Street Journal and CNBC. We became aware of some behavioral issues that are inconsistent with Nike’s values of inclusivity, respect and empowerment. Nike has been recognized for its efforts by leading publications and innovation councils around the world. In May 2016, Nike said that for the first time its ethnic minorities made up a slight majority of the company’s U.S staff. Matheson further noted in her memo that that only 29 percent of the company’s vice presidents are women. This is reflected in our ongoing commitment to creating an environment focused on equality, inclusion, empowerment and respect. Black/African American employees made up 21 percent of Nike’s staff in the U.S., while Hispanic/Latino workers were 18 percent. Americas. Nike Inc. promoted a former Tesla Inc. executive to become its new head of diversity, turning to a Black veteran of Silicon Valley to help make the sportswear giant more inclusive. Globally, Nike has 74,000 employees, including several hundred vice presidents, according to reports. Product Creation, Development & Management. Japan Nike advert about diversity sparks calls for a boycott. Nike is committed to creating inclusive, safe environment where all of our employees can realize their full potential. This is in part due to conscious and sub-conscious biases. Last month, Trevor Edwards, the president of Nike’s namesake brand, immediately left his position and will retire from the company in August. They’ve also been called out for lack of black and Hispanic representation. “While we’ve spoken about this many times, and tried different ways to achieve change, we have failed to gain traction—and our hiring and promotion decisions are not changing senior-level representation as quickly as we have wanted,” Matheson continued in the memo sent out Wednesday. On its third-quarter conference call on March 22, Mark Parker, chairman, president and CEO, Nike, started his presentation by offering some brief comments on the dismissals. What Does Nike Think? They aim to cultivate an inclusive culture, and inspiring individuals and teams to find surprising connections and intersections that ultimately fuel business solutions and drive new innovation.
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